Guerilla
University of Idaho
In case of emergency, call zombies. The University of Idaho approached us to create a campaign aimed at educating students, faculty and staff about emergency preparedness, with two main goals: 1) Convince everyone to update their emergency contact information on the University of Idaho website; and 2) Educate everyone about emergency preparedness and how to build an emergency kit. Our strategy? Build the entire campaign around a zombie attack scenario, creating innovative zombie emergency training videos, a microsite, on-campus signage, QR codes, on-campus zombie "attacks," and zombie-themed giveaways. Making the most of a modest budget, the entire campaign relies on nontraditional and guerrilla tactics to reach its targets...before the zombies do. View the videos and website here: vandalemergency.com